We develop organizational culture, visual design and corporate communication. Our process helps us deliver your success.

How we work

Business strategy and brand development

We develop business strategy and brands that use the inherent strengths of the organization as the starting point. We try to understand and expand your business from three perspectives: Culture, design and communication. The goal of the process is to create your authentic brand.

We lift you up - from three professional angles

Building your authentic corporate brand means creating consistency across many disciplines. From top-level strategy to the behaviour of your frontend staff to your commercial communication. We underpin all those concerns and actions because our services span deep cultural insights, leadership development, corporate design and corporate communication.

If you want a coherent brand where the business idea fits the culture, the design and the external communication, you might consider one team rather than five agencies and three counsellors

We are happy to help you with a specific need or create your master plan. In either case we will use our experience and expertise to help your organization reach its full potential.

Culture and strategy

We help organizations take a deep look into who they are and what they want to become. We deliver the process that will help your board or management team find meaning, define purpose and create your business strategy and brand strategy.

Cultural and organizational change

Putting thoughts into action can be difficult. But if the implementation of your purpose or brand strategy doesn't succeed, your brand is never going to be successful. Our consultants use anthropological methods to provide deep cultural insight and deliver processes that help the organization grasp new concepts and integrate new behaviour in everyday business.

  • Anthopological organizational identity mapping
  • Cultural customer and user studies
  • Corporate strategy and purpose formulation processes
  • Change programs and brand schools

Brand design

The visual image of the company is key if you want to build a strong brand in the market. We design the visual, digital and spacial interface between your business and the world.

Designing every touchpoint

We design every touchpoint your business has. From the fine details of your company logo, the typeface and colors to your annual report, catalog and brochure. Since our very beginning in 1997 we have been delivering websites, webshops, blogs and other digital platforms. We believe the architecture and spaces where people work, meetings take place and business happens is crucial to the perception of the business. That's why we design the visual, digital and spacial brand.

  • Corporate visual identity
  • Digital design and websites
  • Spacial design

Communication and campaigns

What is a brand that doesn't communicate? Or even worse, a brand that communicates the wrong things? We create cross-media campaigns, produce video and make sure your company gets in the press with new stories that show who you are.

We build your reputation on every platform

Your brand has to tell your story on all relevant platforms in order to build your image within the companys stakeholder groups. We develop campaign concepts, choose and plan media and places for your communication and produce campaigns across most analog, digital and situational platforms. We can build your reputation through the press by creating and delivering targeted stories to the right media.

  • Cross-media marketing campaigns
  • Film and video production
  • Public relations, editorial and press
  • Social media campaigns
  • Events and kick-offs

We build authentic brands in five successive phases

Culture

We use anthropological method to dive deep into your organizational culture and understand the culture of your customers

Strategy

We lead strategy and purpose development processes to help you formulate and test the future direction of your business

Change

We catalyze cultural change and help you implement the necessary changes in your organization, your service and your products

Design

We create your new visual identity, give your brand a new digital life and express the companys brand through every touch point

Communication

We develop your communication and marketing strategy and implement your messaging in campaigns, video, social media and the press

We dive deep to understand who you are

We believe your organization holds more potential than what appears at first sight. That's why we spend time and energy mapping the strengths of the organization before we define a new strategy or the companys purpose. Ethnographic fieldwork and anthropological analysis helps us understand behaviours, preferences and culturally conditioned mindsets of customers and users.
Deep cultural insights will benefit your ability to see and define future scenarios that add value to your market by using the needs of your customers and the authentic strengths of your organization.

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We develop scenarios for your future strategy

Companies with a deeply rooted purpose and a clear strategy perform above the market average. We help formulate strategy scenarios that help understand the possible future directions of your business. By unfolding narratives, actions and consequences of each possible direction we enable executives of better understanding the alternatives ahead.
The benefit of understanding the strategy of your business before deciding the direction is, you know what kind of change it will take and what you and your organization will do when you start implementing your new strategy.

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We help you implement your brand strategy

We transform strategy into actionable initiatives and we help set up training, structural changes, corporate academies, brand schools and design new services. We want you to see your brand as a way of making decisions and actions in the everyday life of the company.
The benefit of embedding your new brand in your organizational culture and the attitudes and behaviours of the staff is, you are likely to succeed in living and delivering the brand rather than just talk about it.

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We create your visual appearance

We understand business strategy and we speak design fluently. That means we can translate business advantages into a corporate visual identity and express both the tangible and emotional benefits of your corporate brand in your visual, digital and spacial image.
The benefit of creating or redesigning your corporate visual identity is that your brand will appear bold, contemporary and likeable. The essense of your brand idea will be understood not only through your claims and your messages but intuitively through shapes, colors, images and the overall visuality of your business.

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We will get your message out there

The purpose, culture and visual identity is the basis of an effective brand. But you need to get the messages out into the market and tell your story. We help plan and create marketing campaigns and proactive public relations initiatives in order to get your story across to your audience – nomatter if your stakeholders are customers, residents, users, fans or shareholders.
Effective external communication will also benefit the development of your business by effecting your organization internally. External communication can multiply the effectiveness of cultural changes and help you sustain the brand idea within the organization.

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