Developing a new vision for Kolding
More people moved away from the city than to it, the city brand awareness was low, and the residents ranked Kolding the least attractive city to live in, in the region. The challenges were clear in 2011 when we helped Kolding develop a new unique vision to drive growth and attract newcomers. The following years, the balance between the number of people leaving and moving to Kolding turned from negative to positive. And today, Kolding is well known and acknowledged as a design city and a part of UNESCO's global network of creative cities.