Join us and learn about branding, strategy, identity and authenticity or read about our inspirational past events 

Does your company’s purpose create innovation and growth?

Be inspired by what the strongest brands do and learn how to assess your own company’s purpose

A clearly defined purpose makes it possible for your company to be innovative and create significant growth. But does your company have a purpose, that solves a relevant problem today and in the future? The most innovative brands have a clear purpose that motivates the employees and creates brand value in the market. With examples from Patagonia, LEGO, Noma, Bøgedal and Tesla, Nikolaj Stagis illustrates how some of the strongest brands are driven by a clearly defined purpose.

Time:
14.30-16.30 

Location:
Dansk Erhverv,
Børsen
Slotholmsgade
1217 København K

Sign up for the event
The event is held in coorporation with Dansk Erhverv and is free for members. The price for non-members is 550kr. Please note that the event is held in Danish.

Sign up for the event at danskerhverv.dk.

The deadline for signing up is May 3 2018.

Does your company’s purpose create innovation and growth?

Be inspired by what the strongest brands do and learn how to assess your own company’s purpose

A clearly defined purpose makes it possible for your company to be innovative and create significant growth. But does your company have a purpose, that solves a relevant problem today and in the future? The most innovative brands have a clear purpose that motivates the employees andcreates brand value in the market. With examples from Patagonia, LEGO, Noma, Bøgedal and Tesla, Nikolaj Stagis illustrates how some of the strongest brands are driven by a clearly defined purpose.

Time:
9.30-11.30 

Location:
Comwell Kolding
Skovbrynet 1
6000 Kolding 

Sign up for the event
The event is held in coorporation with Dansk Erhverv and is free for members. The price for non-members is 550kr. Please note that the event is held in Danish.

Sign up for the event at danskerhverv.dk.

The deadline for signing up is May 10 2018.

Authentic branding – transform your business from the inside out

Learn how the chief executives from some of the world’s strongest brands use the inherent strengths of their companies and be inspired to reinvent your own brand. 

The most successful brands manage to look inward and use their inherent potentials to strengthen the company’s authentic brand. Authentic companies attract talents, have a good image and succeed in growing the business. With examples from the book The Authentic Company, Nikolaj Stagis explain how chief executives from LEGO, Noma, Hästens, Ducati and BMW use the potentials of their companies to create extremely successful brands.

Time:
9.00-11.00

Location:
Dansk Erhverv
Børsen
Slotholmsgade
1217 København K

Sign up for the event
The event is held in coorporation with Dansk Erhverv and is free for members. The price for non-members is 550kr. Please note that the event is held in Danish.

Sign up for the event at danskerhverv.dk.

The deadline for signing up is August 22 2018.

Authentic branding – transform your business from the inside out

Learn how the chief executives from some of the world’s strongest brands use the inherent strengths of their companies and be inspired to reinvent your own brand.

The most successful brands manage to look inward and use their inherent potentials to strengthen the company’s authentic brand. Authentic companies attract talents, have a good image and succeed in growing the business. With examples from the book The Authentic Company, Nikolaj Stagis explain how chief executives from LEGO, Noma, Hästens, Ducati and BMW use the potentials of their companies to create extremely successful brands.

Time:
9.30-11.30 

Location:
Comwell Kolding
Skovbrynet 1
6000 Kolding 

Sign up for the event
The event is held in coorporation with Dansk Erhverv and is free for members. The price for non-members is 550kr. Please note that the event is held in Danish.

Sign up for the event at danskerhverv.dk.

The deadline for signing up is August 24 2018.

  • August 30, 2018 09.00
  • stagis

Authentic branding – transform your business from the inside out

Learn how the chief executives from some of the world’s strongest brands use the inherent strengths of their companies and be inspired to reinvent your own brand.

The most successful brands manage to look inward and use their inherent potentials to strengthen the company’s authentic brand. Authentic companies attract talents, have a good image and succeed in growing the business. With examples from the book The Authentic Company, Nikolaj Stagis explain how chief executives from LEGO, Noma, Hästens, Ducati and BMW use the potentials of their companies to create extremely successful brands.

Time:
9.30-11.30

Location:
Dansk Erhverv Århus
Dokk1 niveau 3
Hack Kampmanns Plads 2
8000 Århus

Sign up for the event
The event is held in coorporation with Dansk Erhverv and is free for members. The price for non-members is 550kr. Please note that the event is held in Danish.

Sign up for the event at danskerhverv.dk.

The deadline for signing up is August 31 2018.

Past events

City Branding

The Municipalitybranding (Kommunebranding) conference is a repeating and renowned success where more than half of the Danish municipalities are gathered to collect the foremost knowledge and inspiration from Danish and international experts regarding a challenge they all meet: How do we stand out from the crowd?

The conference has presented world-famous speakers and experts like the branding guru Wally Olins and Professer Gregory Ashworth speaking side by side with the most inspirational practitioners and politicians like former minister Morten Østergaard and Winni Grosbøll, Mayor of Bornholm..

We encourage the municipalities to dare to stand out. Not by inventing yet another slogan or adding icing on the cake, but by focusing on their authentic strengths Nikolaj Stagis
CEO, Stagis A/S

With more than 200 participants and a number of acknowledged speakers the conference questions the theme with a different set of perspectives throughout the day, showing the best examples on how to work with branding both politically, practically and theoretically.

In collaboration with e.g. the national newspaper Jyllands-Posten Stagis creates a conference filled with inspiration and knowledge targeted the attending Mayors, Municipality Directors, Development Consultants and Communications Executives.

Highlights 14 – How to turn political visions into reality

Branding experts Professor Gregory Ashworth, writer Nikolaj Stagis and Professor Eric Braun gave presentations on how to brand a place, while Mayor of Bornholm, Winni Grosbøll, and the minister of Interior Morten Østergaard provided the 200 participants with practical and political perspectives.

Highlights 13 – Authentic paths to growth

The world-famous Branding guru Wally Olins gave his inspirational presentation in front of participants from 49 municipalities along side with place branding expert and professor Sebastian Zenker and Can-Seng Ooi, who also took part in a lively panel discussion at the middle of the day.


Municipality Branding 2015

Highlights from the 2015 conference on center and periphery

The Danish place branding conference of 2015 presented a fine list of international and Danish speakers. Among them are Juliana Engberg from Aarhus 2017, international place branding expert Robert Govers, branding expert and host of the day Nikolaj Stagis, professor and expert in citizen involvement Kasper Møller Hansen and the mayor of Horsens, Peter Sørensen. View the highlights from Kommunebranding15.

Place branding is collaboration, not competition

Robert Govers, managing research partner at Good.Country and renowned place branding expert, gave a presentation stating that place branding is a lot more than packaging. You need to act in line with your characteristics in order to stand out.

From periphery to center

This year we moved the place branding conference from Copenhagen to Aarhus to underline our focus: From periphery to center. All municipalities have the opportunity to become their own center by focusing on, what makes them unique. Samsø has created a center for green energy, Cold Hawaii has become a center for surfing, and Horsens is a center for entertainment and experience. Nikolaj Stagis led us through the day and presented a number of interesting speakers: The renowned branding expert Robert Govers, three visionary mayors from Aarhus, Samsø and Horsens and multiple practitioners provided the participants with their perspective on, what makes a good place brand.

Aarhus: You´ll only get the reputation you deserve

Jacob Bundsgaard, mayor of Aarhus, welcomed us all to the city hall. He highlighted that his experience with the Branding is, that actions speak louder than words.

Samsø – the Renewable Energy Island

Mayor of Samsø, Marcel Meijer, told the audience how the small island has managed to become 100% self-sufficient with renewable energy in only 10 years - a change with massive importance for their brand.

Cold Hawaii – a center for surfing

Robert Sand, event manager for Cold Hawaii, visited the Kommunebranding conference once again to inspire us on how a unique center is created and supported by local forces and entrepreneurs.

Himmelstorm: An authentic festival founded in local strengths

Maria Smidt and Mikael Eriksen, the devotees behind the successful Himmelstorm festival, talked about how they have created a festival founded in the local strengths, but without a lot of support from the municipality.

Landscape design and the inclusion of citizens

Jørgen Primdahl, Professor at the University of Copenhagen, highlighted how the landscape design, and the inclusion of citizens in the process, can improve your place brand.

From municipality in the periphery to place brand in the center

Branding expert and host Nikolaj Stagis talked about how municipalities need to act in accordance with their authentic strengths in order to stand out in an otherwise very similar market of municipalities.

Dimensions in the inclusion of citizens

Professor Kasper Møller Hansen gave a presentation on how municipalities can use the inclusion of citizens in the development of place brands. A significant point was that the inclusion must always be a method, not a goal itself.

From prison-city to experience-city

Mayor of Horsens, Peter Sørensen, filled us in on how the municipality has succeeded in changing their mocked brand from prison-city to a place full of music, experiences and culture, where the citizens are proud to live.

Creating powerful place brands through culture and aesthetics

Juliana Engberg, programme director for Aarhus 2017, European Capital of Culture, highlighted the importance of culture and aesthetics when building a successful place brand.


Municipality Branding 2014

How to turn political visions into reality

Branding expert and writer Nikolaj Stagis led us through the day at the Municipality branding14 conference and introduced this years topic: How to turn political visions into reality? There are no quick fixes, which is also emphasized in Nikolajs statement: Branding is a long-term, strategic and political investment in the identity of your municipality.

Growth in the municipalities

Morten Østergaard, Interior minister in 2014, gave his political perspective on branding as a central element in the general growth and development of municipalities.

What makes places

Eric Braun, the professor from the Erasmus University of Rotterdam, noted the fundamental point that branding cannot be treated separately from the wider policy framework.

When should you brand places?

Branding evolves around several elements: Infrastructure, strategy and architecture are just some. Professor Gregory Ashworth answers the questions of when to brand places.

The brand of Bornholm

Winni Grosbøll, mayor of Bornholm, gave a presentation on the importance of how the decisions on hosting Folkemødet have been a significant element in changing the brand of Bornholm

Lejre - the ecological municipality

Mette Touborg, Mayor of Lejre, gave an inspirational presentation on how Lejre has succeeded in positively distinguishing themselves by focusing on ecology as an authentic strength.

From bunker to BIG - branding in Varde

Claus Kjeld Jensen, Director of the museum of Varde City and Surroundings, gave a presentation on the cooperation with BIG regarding the Tirpitz project in Varde.

This is why the Danes are moving

Helle Nørgaard, Senior Researcher at the Danish Building Research Institute (AAU), gave her perspective on which factors are meaningful to the Danes, when they´re moving.

Powerful place brands

Mihalis Kavaratzis, Senior Lecturer in Marketing at the University of Leicester, gave a presentation on how to create powerful brands through vision and stakeholder engagement.


Municipality Branding 13

Authentic brands

Branding expert and writer Nikolaj Stagis sat the scene with his presentation focusing on how municipalities can successfully find their authentic strengths. The historical, reflective and expressive authenticity are powerful tools presented by Stagis to dig deeper into the question of what makes the municipality unique.

Creating a differentiated city brand

The world-famous and acknowledged branding expert and writer Wally Olins focused on how and why globalization and homogenization makes the demand for differentiated brands even bigger.

Cold Hawaii

Rasmus Johnsen and Robert Sand, two inspiring entrepreneurs, gave a presentation on how they have created a surfers paradise at the northwest coast of Denmark.

Helsinki - World Design Capital

Pekka Timonen, Chairman of the Board for World Design Capital Helsinki 2012, gave a presentation on the initiatives taken in Helsinki with the ambition of creating a new brand.

Measuring brand success

Professor Sebastian Zenker from the Erasmus University in Rotterdam, stressed the fact that many municipalities do not succeed in their branding because their focus simply is not distinguishing.

Billund - Capital of Children

Ib Kristensen, Mette Thybo and Ole Bladt-Hansen gave a presentation on the strategic considerations behind the Capital on Children initiative and how it has influenced Billund.

The BIG picture - strategic development of cities

David Zahle, chief architect from the renowned and acknowledged Bjarke Ingels Group (BIG), gave a presentation with an architectural perspective as an inevitable part of branding and development.

Does every village, town and city need a brand?

Can-Seng Ooi, Professor in Place Branding at The Copenhagen Business School, gave a critical perspective on when and where to brand – and when not to.

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