We help companies see, live and express their authentic brand identity. Come see us, read our book or invite us to talk.

We create purposeful brands

We are a strategic brand agency with a narrow focus on identity and a wide set of skills. We help private and public companies, organizations and cities transform into purposeful and relevant brands.

Every company has the potential to develop a strong brand and strategy that will help the company develop, grow and prosper. We help you make that transformation from the inside out, as we strongly believe that you have to know who you are and act in line with it.

The most vibrant and successful companies use their heritage in a meaningful way, they have a strong purpose and they are extremely good at communicating who they are

Read our book and learn from the strongest brands

The Authentic Company teaches how to use the inherent strengths of your company to develop strategy and transform your business into an authentic purpose brand.

Nikolaj Stagis has interviewed the CEOs and owners of some of the world’s most successful brands, who are lead by their purpose and authentic identity. René Redzepi from Noma talks about redefining Nordic food and the journey to worldwide recognition. Jørgen Vig Knudstorp from LEGO, Jan Ryde from Hästens and Federico Minoli from Ducati share insights from rediscovering the inherent potentials of their companies and how they used them to attract talents, strengthen their image and grow a healthy business.

This Danish bestseller provides you with theory, tools and inspiration for reinventing your brand and transforming your business from the inside out.

Stagis' project is both inspiring and sympathetic. In noisy times, companies have every reason to look inwards for the fundamental values that can be justified historically or ethically - and which are actually not up for discussion.

Kresten Schultz Jørgensen
Communications advisor

The authentic company is an exciting work that asks the manager to look inwards instead of spending time on market analysis and excel sheets.

Henrik Ørholt
Reviewer and business commentator

How to create authenticity in companies is still in its infancy, but Nikolaj Stagis fills in many gaps with his insightful book. Pay special attention to his words: Find your company's authentic identity and help it live out its inner strengths

B. Joseph Pine II
Author of The Experience Economy, Authenticity and Infinite Possibility

How do we focus on developing our business by focusing on the internal strengths? The book's many tools for the journey is an absolute advantage, which can be used both by the organization's leaders, HR department, or marketing and communications department.

Henrik Jørgensen
Reviewer and business commentator

There is no contradiction between thinking reflectively and be commercially oriented in ones actions. There is no contradiction between using the past actively and influencing the future. Much thinking in the management literature works with simplistic opposites. This book does the opposite. It demonstrates how many of the leading companies become authentic.

Majken Schultz
Professor at Copenhagen Business School

Authenticity may seem like a vague idea. However, as Nikolaj Stagis strongly demonstrates a company's ability to understand and express itself can have a significant impact on both employees and customers. Authenticity is the essential source of relevance and success.

Dr. Nicholas Ind
Author of "Living the Brand"

It is always essential to provide added value for the customer, when you want to grow your business. To create value and an authentic position in the market, you have to understand the company's authentic identity. This is the best book ever written about organizational authenticity.

Jan Ryde
Owner and chairman of the board at Hästens

Buy the book Read about the book

We help plan and lead your strategy process

Are you developing new strategy, renewing your brand, defining the purpose of your company or increasing your employee engagement? Book Nikolaj Stagis to organize and facilitate your process.

We assisted the Danish Ministry of Culture in conceptualizing, planning and facilitating their annual 24-hour summit for some of the most influential directors, board members, politicians, and artists within the field of culture and the arts. When the city of Kolding needed a new vision, we led 600 local participants through a four-hour workshop about the city’s future vision and transformation.

Conferences and talks

Are you organizing a conference or need an inspirational talk for your company’s development process? Book us as event organizer and Nikolaj Stagis as speaker or facilitator. We do 30-minute inspirational sprints and 24-hour seminars for organizations such as HP, Danske Bank, Novo Nordisk, and Folkekirkens Nødhjælp. Our talks provide tools for creating purpose, inspire your brand through cases and raise challenging questions that help develop your company and leadership.


Book a meeting

Really useful and concrete Breakfast Briefing. Good structure and explanation of why purpose is so important. Good cases and last but not least good advice and a process on how you best get started.

Malene Kjær
Vice President, Global Marketing, Uhrenholt A/S

It was a really interesting and relevant talk that got us thinking how we can work with our purpose and strengths.

Innovation talk at Danske Bank

The Breakfast Briefing really started some thoughts on how we can work with a relevant and attractive purpose. Great examples from cases. Nikolaj Stagis is talented and inspiring!

Gitte Bergø-Enkebøll
Product Manager & Portfolio Marketing Lead, Diversey Danmark

Inner strengths transform the company Nikolaj Stagis

Nikolaj Stagis gives his presentation on authenticity at a conference for MBA Alumni ESADE in Barcelona. The participants are MBA students, professors and business leaders.

The Authentic Company Nikolaj Stagis

Nikolaj Stagis presents his inspirational book The Authentic Company at the launch in the Stock Exchange Building in Copenhagen.


We believe a corporate brand is not just a mark or a concept – it is the very nature, behaviour and expression of the company. We are fascinated by authentic companies who have a clear purpose, who serve that purpose by their actions and lead the way for others. These companies inspire their employees, customers and fans to make the world a better place. At Stagis we want to help companies to become authentic brands through our diverse services.

We help companies see, live and express their authentic brand identity through development of organizational culture, corporate design and communication


Our vision is to help companies, organizations and places to develop their authentic brand identities. By doing that we are creating better work places, sustainable services and businesses that do good. We want to become a large team of brilliant strategy and brand consultants who work around the globe. We help our clients answer the essential questions: Why are we here and who are we?